Almond Milk: a promising bet on the US market
An alternative to animal milk and beneficial to health
With the growing number of supporters of veganism in the world, many people have been looking for alternative sources in relation to animal milk and one of them is almond milk. Produced from a mixture of crushed almonds with water and is rich in antioxidants and magnesium, helping to protect against heart disease and cancer, in addition to having a low calorie and sugar content, it is a product that has stood out a lot in the United States. in the last years.
The high demand for vegan foods, that is, foods that do not have components of animal origin or whose tests are not carried out on animals, is due to a behavioral tendency of the new generations, who have ethical concerns related to the origin of the food, aim at a healthier diet and give importance to environmental and sustainability issues. This trend has led many dairy industries to reinvent themselves and, according to Forbes magazine, the company GlobalData analyzes that there was a 600% increase in North American people who identify as vegan between the years 2015 and 2018.
The change and evolution in the demand of the North American market
Furthermore, the US milk market is undergoing a “revolution”. According to the Dairy Farmers of America (DFA) cooperative, animal milk sales dropped by approximately $1.1 billion in 2018, while demand for plant-based options increased: almond milk sales grew 250%, between 2011 and 2016, and were twice as much as soybeans, which sold US$297.7 million in 2015, according to the Nielsen Company. So, despite not being much exported there, almond milk proves to be a great bet in a business that is booming, as it is a very nutritious choice for vegans and for those who have lactose or soy intolerance. .
How Prisma Consultoria Internacional can help you
Therefore, it is evident that exporting almond milk to the United States is a very viable and innovative option, given the growth in the market that this product presents. However, as it is a recent highlight, it is crucial that this is done with an intelligent, constant, updated and detailed monitoring, with analyzes of all the steps of internationalization, which Prisma's services offer, in order to bring security and firmness to the exporter.
By Diego Maciel on 1/14/2022
Sources: